We’re rolling out a new version of Gawkk that continues our trend of simplifying the way things work.

The site may be offline for a few hours today (Monday, March 16, 2009).  Also, we’re rolling things out in stages, so you’ll see a number of changes this week as we release additional upgrades to the site.

Stay tuned for the first release later today!

Louis Gray, the founder and thoughtful writer of his eponymous blog, LouisGray.com, has written an excellent article evaluating Gawkk.  In the article, Louis notes:

… we have seen the rise of more personal, friend-centric services to exchange links, images and video through social media in the last few years, including sites like FriendFeed, Twitter, Ballhype and Socialmedian. A new name to be included as part of that conversation is Gawkk, a social video discovery and sharing site, which pulls in the most popular videos across the Web…

Louis elegantly captured the essence of Gawkk by noting how we allow people to easily find and share the best videos from around the web by following the videos that their friends save, like and share with each other on the site. 

You can check out his article, Gawkk Delivers Video Discovery Engine With a Social Center, by visiting his blog at LouisGray.com.